Influencer Marketing - Formula to go viral

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What is influencer marketing? How marketer use influencer marketing to create Word of Mouth (WoM)?

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition


1.  Identify the Right Influencers-

Research influencers who are already talking about similar products and services. Use hashtags on social media, scan competitors’ mentions & tags, search by keywords on YouTube, and start following popular blogs and bloggers. Additionally, you can reach out to your followers with huge followings and ask them to act as brand advocates.

2.  Use Micro/Macro/Nano Influencers-

If your business is small, you don’t have to use macro influencers or celebrities who might be too expensive. You can use micro influencers and nano influencers–those with 1,000 to 20,000 followers. Macro influencers are generally having 20,000+ follower which includes celebrities. Depending on budget and need one can choose type of influencer

3.  Choose the Right Social Media Platform-

Every influencer has a social media site they focus on. Before hiring an influencer for your brand, identify where your potential clients like to hang out then choose an influencer who is popular on the platform

4.  Set Goals-

Once you have identified the influencers and platforms to use, you need to set measurable goals (KPI). If your goal is to reach new customers, share this information with the influencer so they can tailor their content to achieve this objective.

5.  Provide the Necessary Resources-

For your marketing campaign to be successful, you have to provide the influencer with the necessary resources. Share photos, videos, case studies, customer testimonials, and any other data they can use to market your brand.


How Influencer marketing is different from traditional Communication methods?


1. Influencer Marketing is More Focused-

Traditional marketing is normally not directed at any particular demographic, while influencer marketing focuses on a highly relevant audience. Brands take time to zero in on the right kind of influencers. These influencers have their following built up in a specific niche over a long period of time by creating interesting content that’s relevant to the category.

2. Influencer Marketing is More Trustworthy-

People are tired of watching actors mouth scripted messages, singing praises about certain products and services like they’ve been paid to do. Now they are more inclined to trust authentic voices. That’s why influencers, who are just like your everyday consumers, are respected for their unbiased voices and opinions.

3.Influencer Marketing is for Every Budget, Every Business-

Traditional marketing requires brands to have deep pockets. On the other hand, influencer marketing is ideal for all kinds of businesses with all kinds of budgets. So even small startups have the option to fully leverage this marketing channel to build their brand.

4. Influencer Marketing has a Better ROI-

Marketing fads come and go, but influencer marketing is here to stay because of the impressive return on investment it generates. According to research conducted by TapInfluence, influencer marketing was able to generate 11 times higher ROI than other prevalent digital marketing channels.This has really been the eye opener for many marketers. And even those who were once skeptical are taking it more seriously.

5. Influencer Marketing is More Versatile-

Traditional advertising doesn’t give much space for experimentation, while influencer marketing thrives on options and variety. There can be a number of ways to convey your brand’s message.And you can choose from a wide variety of people to spread the message. So there is much more scope for experimenting. You can also choose from different channels such as YouTube, blogs, Facebook, Twitter, Pinterest, Instagram, and more to execute your influencer marketing campaigns.You can design your content according to the platform – making it briefer, more detailed, or more visual depending on where you’re executing the campaign. There is so much creativity in the posts of influencers, which doesn’t let boredom creep in for your audience. The messages seem fresh and there’s always more where they come from.

 

6. Influencer Marketing Offers Better Customer Market Penetration- 

Influencer marketing bypasses these ad blockers and conveys the brand messages to an audience that eagerly laps it up. Unlike traditional media, these messages are not forced on the audience. People opt to listen to the messages conveyed by brands through influencers.People follow the influencers willingly because they are interested in what they have to say. So influencer marketing will continue to thrive. Influencer marketing content passes the scrutiny of Artificial Intelligence (AI) and Machine Learning (ML) programs that are being used by the algorithms of different social platforms to block promotional content.

 

7. Influencer Marketing Improves SEO-

Influencer marketing also plays a role in boosting search ranking. Backlinks are an important search ranking factor. And if you have a lot of links from high-authority sites linking to your site, search engines will place more importance to your site in search results. So working with influencers, who have websites and blogs with high Domain Authority, could boost your organic ranking.


What are the advantages and disadvantages of using Influencer marketing?



How does  AI platform helps in Influence Marketing ?




What are the KPIs of Influencer Marketing campaign ?






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